The Medici Effect Group, inheriting the spirit of the Medici family from the Renaissance era, aims to create new and greater value through the convergence of diverse fields of value and expertise. They create a sustainable ecosystem where individuals, businesses, and local communities grow together through the value of spaces and the experiences of those who use them. FLAKE designed the corporate identity and key visual that clearly showcases the Medici Effect Group's core concept of creating innovative synergy and greater value through the convergence of diverse values and expertise.