Retail Media Platform PRIZM Brand Identity Design (2022)
In partnership with the RXC design team, we came up with the name ‘PRIZM’ a new concept live commerce media platform. Then we crafted the initial service strategy, logo, brand identity, key visuals, brand guidelines, and user experience for the industry.
플레이크는 RXC 디자인팀과 신개념 라이브 커머스 미디어 플랫폼 프리즘의 네이밍, 서비스 초기 전략 구축, 로고 및 아이덴티티 디자인, 키 비쥬얼, 브랜드 가이드라인, 사용자 경험을 함께 설계했습니다.
WHAT WE DID
Market trend analysis
Logotype trend analysis
Current situation
Brand naming
Brand essence & Value
Concept & Design keywords
Logo-type design
Symbol design
Color Scheme & Usage
Typeface & Usage
Key visual design
Application design
Brand guidelines
Market trend analysis
Logotype trend analysis
Current situation
Brand naming
Brand essence & Value
Concept & Design keywords
Logo-type design
Symbol design
Color Scheme & Usage
Typeface & Usage
Key visual design
Application design
Brand guidelines
CLIENT : RXC