Contemporary Brand PLAC Identity Design (2022)
We have helped to clarify, define, and renew the brand identity of the contemporary casual brand, PLAC. We began by researching and analyzing the existing brands, examining their trends in detail, and then we designed the logo and system that reflects the consumer’s buying tendency.
컨템포러리 캐주얼 브랜드 PLAC 브랜드 아이덴티티 리뉴얼을 진행했습니다. 플레이크는 현 마켓 트랜드와 기존 플랙이 가진 브랜드 아이덴티티를 분석하고 최근 소비자의 구매 심리를 반영한 로고타입과 아이덴티티를 제안했습니다.
WHAT WE DID
Market trend analysis
Logotype trend analysis
Current situation
Problems & Solutions
Concept & Design keywords
Logo-type design
Symbol design
Color Scheme & Usage
Typeface & Usage
Application design
Brand guidelines
Market trend analysis
Logotype trend analysis
Current situation
Problems & Solutions
Concept & Design keywords
Logo-type design
Symbol design
Color Scheme & Usage
Typeface & Usage
Application design
Brand guidelines
Market trend analysis
Logotype trend analysis
Current situation
Problems & Solutions
Concept & Design keywords
Logo-type design
Symbol design
Color Scheme & Usage
Typeface & Usage
Application design
Brand guidelines
Market trend analysis
Logotype trend analysis
Current situation
Problems & Solutions
Concept & Design keywords
Logo-type design
Symbol design
Color Scheme & Usage
Typeface & Usage
Application design
Brand guidelines
CLIENT : PLACID WAVE