_{PROJECT INDEX}

A comprehensive archive documenting the diverse range of projects conducted by FLAKE through concise descriptions and curated imagery. This space allows you to intuitively browse through our extensive design history and broad creative spectrum at a glance.

_{SELECTED WORK}

A curated showcase of FLAKE’s pivotal branding projects that explore and delve into the core essence of a brand. We have documented the detailed journey of our signature works, where strategic planning, sharp problem-solving, and high-fidelity design converge.

_COMPANY

FLAKE is a creative collective that operates organically, grounded in deep mutual trust and solid expertise across various disciplines. We share the fundamental values we uphold alongside our authentic identity as a team that pursues independent thinking and high-density collaboration.

_PROCESS

An overview of the systematic and logical journey through which a single idea is transformed into a tangible brand experience. Discover FLAKE’s proprietary workflow, established to uncover a brand’s essence and derive optimal results tailored to the market.

_JOURNAL

A collection of wide-ranging records, from behind-the-scenes project stories and design articles to reflective essays containing the team's deep insights. This space shares FLAKE’s official perspectives in depth, born from the intersection of professional knowledge and daily inspiration.

_CONTACT

We are always open to new project inquiries and collaboration proposals from business partners looking to create new value with FLAKE. Please send us your detailed business inquiry, and after a thorough review, our representative will contact you shortly to discuss a seamless project partnership.

FLAKE Corp. B1 70, Yeonnam ro 3-gil, Mapo-gu Seoul Republic of Korea 03987
hello@flake.kr

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CJ Fragrance Brand 『Taylor Scent』 Promotional (2023)
TAYLOR SCENTS is a lifestyle fragrance brand operated by the CJ ENM Commerce Division. Beyond simply selling fragrances, the brand aims to establish itself as a provider of experiences that allow individuals to express their tastes through scent and add a special emotional touch to their daily lives. FLAKE utilized TAYLOR SCENTS' brand assets, including key visuals, fonts, logos, and slogans, to develop the initial launch experience design and promotional designs. Working with the CJ ENM in-house team, new content was planned each month, with designs tailored to the concept while maintaining consistency to ensure users have a cohesive brand experience.

테일러센츠는 CJ ENM 커머스 부문이 운영하는 라이프스타일 프래그런스 브랜드로, 단순히 향기를 판매하는 것을 넘어, 향을 통해 개인의 취향을 표현하고 일상에 특별한 감성을 더하는 경험을 제공하고자 하는 브랜드로 자리잡고자합니다. 플레이크는 테일러센츠의 키비주얼, 폰트, 로고, 슬로건 등 브랜드 에셋을 활용해 브랜드 론칭 초기의 경험 디자인과 프로모션 디자인을 진행했습니다. CJ ENM 인하우스 팀과 매달 새로운 콘텐츠를 기획하며 콘셉트에 맞는 디자인을 하되, 사용자들이 일관된 브랜드 경험을 할 수 있도록 일관성있는 디자인을 진행했습니다.

Discipline — Brand Experience
Scope — Visual Direction, Artwork, Poster, Application, Promotion, 3D, Motion
Client — CJ ONSTYLE
Date — 2022-2023