PROJECT INDEX


A comprehensive archive documenting the diverse range of projects conducted by FLAKE through concise descriptions and curated imagery. This space allows you to intuitively browse through our extensive design history and broad creative spectrum at a glance.



SELECTED WORK


A curated showcase of FLAKE’s pivotal branding projects that explore and delve into the core essence of a brand. We have documented the detailed journey of our signature works, where strategic planning, sharp problem-solving, and high-fidelity design converge.






COMPANY


FLAKE is a creative collective that operates organically, grounded in deep mutual trust and solid expertise across various disciplines. We share the fundamental values we uphold alongside our authentic identity as a team that pursues independent thinking and high-density collaboration.





PROCESS


An overview of the systematic and logical journey through which a single idea is transformed into a tangible brand experience. Discover FLAKE’s proprietary workflow, established to uncover a brand’s essence and derive optimal results tailored to the market.



JOURNAL


A collection of wide-ranging records, from behind-the-scenes project stories and design articles to reflective essays containing the team's deep insights. This space shares FLAKE’s official perspectives in depth, born from the intersection of professional knowledge and daily inspiration.





CONTACT


We are always open to new project inquiries and collaboration proposals from business partners looking to create new value with FLAKE. Please send us your detailed business inquiry, and after a thorough review, our representative will contact you shortly to discuss a seamless project partnership.







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Retail Media Platform 『PRIZM』 Identity (2021)
FLAKE, in collaboration with the RXC design team, was responsible for the brand design of PRIZM, an innovative live commerce media platform. From developing a name that aligns with the platform's core concept to designing the logo and establishing brand guidelines to ensure consistency among design elements, FLAKE provided a comprehensive solution necessary for PRIZM's successful launch and service operation. In particular, to consistently convey PRIZM's differentiated brand experience, FLAKE visually expressed the platform's core message and sensibility through key visual design.
플레이크는 RXC 디자인팀과 협력하여 신개념 라이브 커머스 미디어 플랫폼 PRIZM의 브랜드 디자인을 담당했습니다. 플랫폼 핵심 컨셉에 부합하는 네이밍 개발부터 로고 디자인, 디자인 요소의 일관성을 확보하기 위한 브랜드 가이드라인 구축에 이르기까지 PRIZM의 성공적인 론칭과 서비스 운영에 필요한 통합적인 솔루션을 제공했습니다. 특히 PRIZM의 차별화된 브랜드 경험을 일관성 있게 전달하기 위해 키 비주얼 디자인 작업으로 플랫폼의 핵심 메시지와 감성을 시각적으로 표현했습니다.
Discipline — Brand Identity
Scope — Strategy, Concept, Naming, Logo, Color Scheme & Usage, Typeface & Usage, Key-Visual, Guidelines
Client — RXC
Date — 2022.03