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A comprehensive archive documenting the diverse range of projects conducted by FLAKE through concise descriptions and curated imagery. This space allows you to intuitively browse through our extensive design history and broad creative spectrum at a glance.

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A curated showcase of FLAKE’s pivotal branding projects that explore and delve into the core essence of a brand. We have documented the detailed journey of our signature works, where strategic planning, sharp problem-solving, and high-fidelity design converge.

_COMPANY

FLAKE is a creative collective that operates organically, grounded in deep mutual trust and solid expertise across various disciplines. We share the fundamental values we uphold alongside our authentic identity as a team that pursues independent thinking and high-density collaboration.

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An overview of the systematic and logical journey through which a single idea is transformed into a tangible brand experience. Discover FLAKE’s proprietary workflow, established to uncover a brand’s essence and derive optimal results tailored to the market.

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A collection of wide-ranging records, from behind-the-scenes project stories and design articles to reflective essays containing the team's deep insights. This space shares FLAKE’s official perspectives in depth, born from the intersection of professional knowledge and daily inspiration.

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We are always open to new project inquiries and collaboration proposals from business partners looking to create new value with FLAKE. Please send us your detailed business inquiry, and after a thorough review, our representative will contact you shortly to discuss a seamless project partnership.

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Contemporary Brand 『PLAC』 Identity (2022)
PLAC is a contemporary casual brand from South Korea. FLAKE formulated PLAC's brand strategy and conducted identity renewal by analyzing current market trends and competitor brands. Reflecting recent consumer purchasing psychology, FLAKE proposed a design that enables more robust and impactful logo utilization. To visually embody the brand's values of simplicity and modernity, FLAKE designed with a minimal concept, eliminating unnecessary embellishments. Subsequently, FLAKE developed a system to establish consistency in the on and offline experience through brand application and guideline work.

플랙은 대한민국의 컨템포러리 캐주얼 브랜드입니다. 플레이크는 현재 시장 트렌드와 경쟁 브랜드를 분석하여 플랙의 브랜드 전략을 수립하고 아이덴티티 리뉴얼 작업을 진행했습니다. 최근 소비자의 구매 심리를 반영하여 더욱 견고하고 임팩트 있는 로고 활용이 가능한 디자인을 제안했습니다. 브랜드가 지닌 심플함과 모던함이라는 가치를 시각적으로 구현하고자 불필요한 장식을 배제하고 미니멀한 콘셉트로 디자인했으며, 이후 브랜드 애플리케이션 및 가이드라인 작업을 통해 온·오프라인 경험의 일관성을 구축하기 위한 시스템을 개발했습니다.

Discipline — Brand Identity, Experience
Scope — Market Analysis, Trend Analysis, Strategy, Concept, Logo, Symbol, Color Scheme & Usage, Typeface & Usage, Application, LogoMotion, Guidelines
Client — Plasid Wave
Date — 2022. 01