_{PROJECT INDEX}

A comprehensive archive documenting the diverse range of projects conducted by FLAKE through concise descriptions and curated imagery. This space allows you to intuitively browse through our extensive design history and broad creative spectrum at a glance.

_{SELECTED WORK}

A curated showcase of FLAKE’s pivotal branding projects that explore and delve into the core essence of a brand. We have documented the detailed journey of our signature works, where strategic planning, sharp problem-solving, and high-fidelity design converge.

_COMPANY

FLAKE is a creative collective that operates organically, grounded in deep mutual trust and solid expertise across various disciplines. We share the fundamental values we uphold alongside our authentic identity as a team that pursues independent thinking and high-density collaboration.

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An overview of the systematic and logical journey through which a single idea is transformed into a tangible brand experience. Discover FLAKE’s proprietary workflow, established to uncover a brand’s essence and derive optimal results tailored to the market.

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A collection of wide-ranging records, from behind-the-scenes project stories and design articles to reflective essays containing the team's deep insights. This space shares FLAKE’s official perspectives in depth, born from the intersection of professional knowledge and daily inspiration.

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We are always open to new project inquiries and collaboration proposals from business partners looking to create new value with FLAKE. Please send us your detailed business inquiry, and after a thorough review, our representative will contact you shortly to discuss a seamless project partnership.

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LG Communication Platform 『LG LIFE』 BX Design (2022-2024)
LG Life is LG Group's only company-wide communication platform. Flake has worked as a consultant and guide so that LG Life's executives and employees can directly consider and set the platform's mission, vision, and core values through weekly workshops over the next few months. Since then, we have developed the logo and key visuals that can be used throughout the platform, taking advantage of the set creative concept and tone and mood. To maintain consistency of identity for the first three months after the launch, we were in charge of operating the panel design, which is the main platform, and based on the trial and error and results, we worked on the guideline and much design.

LG라이프는 LG그룹 유일의 전사 커뮤니케이션 플랫폼입니다. 플레이크는 플랫폼이 전달하고자 하는 핵심 가치를 설정하고 이후 몇 달간 매주 워크숍을 통해 플랫폼의 미션과 비전, 핵심 가치를 LG라이프를 운영하는 임직원이 직접 고민하고 설정할 수 있도록 컨설턴트와 가이드 역할을 했습니다. 이후 설정된 크리에이티브 콘셉트와 톤 앤 무드를 살려 로고와 플랫폼 전반에 사용할 수 있는 키비주얼 등을 개발했습니다. 론칭 이후 초반 3달 동안 아이덴티티의 일관성을 유지하도록 플랫폼 메인이 되는 패널 디자인 운영 업무를 맡아서 진행하고 그 시행착오와 결과를 토대로 가이드라인 작업과 머치 디자인을 진행했습니다.

Discipline — Brand Experience
Scope — Market Analysis, Trend Analysis, Strategy, Creative Direction, Logo, Symbol, Concept, keywords, Key-visual, Design System, Application, Guidelines
Client — LG Communication Center
Date — 2022-2024