_{PROJECT INDEX}

A comprehensive archive documenting the diverse range of projects conducted by FLAKE through concise descriptions and curated imagery. This space allows you to intuitively browse through our extensive design history and broad creative spectrum at a glance.

_{SELECTED WORK}

A curated showcase of FLAKE’s pivotal branding projects that explore and delve into the core essence of a brand. We have documented the detailed journey of our signature works, where strategic planning, sharp problem-solving, and high-fidelity design converge.

_COMPANY

FLAKE is a creative collective that operates organically, grounded in deep mutual trust and solid expertise across various disciplines. We share the fundamental values we uphold alongside our authentic identity as a team that pursues independent thinking and high-density collaboration.

_PROCESS

An overview of the systematic and logical journey through which a single idea is transformed into a tangible brand experience. Discover FLAKE’s proprietary workflow, established to uncover a brand’s essence and derive optimal results tailored to the market.

_JOURNAL

A collection of wide-ranging records, from behind-the-scenes project stories and design articles to reflective essays containing the team's deep insights. This space shares FLAKE’s official perspectives in depth, born from the intersection of professional knowledge and daily inspiration.

_CONTACT

We are always open to new project inquiries and collaboration proposals from business partners looking to create new value with FLAKE. Please send us your detailed business inquiry, and after a thorough review, our representative will contact you shortly to discuss a seamless project partnership.

FLAKE Corp. B1 70, Yeonnam ro 3-gil, Mapo-gu Seoul Republic of Korea 03987
hello@flake.kr

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Vertual Artist Kiepi Brand Identity / Experience Design (2026)

Kiepi, a virtual artist created through a joint venture between SM Entertainment Japan and Studio Reallive, has officially debuted with the title track 'Roket Science.' Over the past year and four months, Flake worked in close collaboration with SM to redefine the conventions of K-pop, J-pop, and virtual artists. Throughout this process, Flake established the artist's narrative universe—including creative strategy—and directed its overall visual identity.

SM엔터테인먼트 재팬과 스튜디오 리얼라이브의 합작으로 탄생한 버추얼 아티스트 키에피가 타이틀곡 ‘로켓 사이언스’로 정식 데뷔했습니다. 플레이크는 1년 4개월간 SM과 긴밀한 협업을 통해 K-POP과 J-POP 그리고 버추얼 아티스트의 문법을 새롭게 정의하고 크리에이티브 전략을 포함한 아티스트의 세계관을 구축하며 비주얼 아이덴티티 전반을 디렉팅했습니다.

Discipline — Brand Identity
Scope — Market Analysis, Trend Analysis, Artist Strategy, Concept, Storytelling, Creative & Visual Direction,Verbal Identity, Naming Proposal, Logo, Symbol, Key visual, Styling, Design System, Application, Guidelines, Promotion Design
Client — SM ENTERTAINMENT JAPAN, STUDIO REALLIVE
Date — 2026.04