PROJECT INDEX


A comprehensive archive documenting the diverse range of projects conducted by FLAKE through concise descriptions and curated imagery. This space allows you to intuitively browse through our extensive design history and broad creative spectrum at a glance.



SELECTED WORK


A curated showcase of FLAKE’s pivotal branding projects that explore and delve into the core essence of a brand. We have documented the detailed journey of our signature works, where strategic planning, sharp problem-solving, and high-fidelity design converge.






COMPANY


FLAKE is a creative collective that operates organically, grounded in deep mutual trust and solid expertise across various disciplines. We share the fundamental values we uphold alongside our authentic identity as a team that pursues independent thinking and high-density collaboration.





PROCESS


An overview of the systematic and logical journey through which a single idea is transformed into a tangible brand experience. Discover FLAKE’s proprietary workflow, established to uncover a brand’s essence and derive optimal results tailored to the market.



JOURNAL


A collection of wide-ranging records, from behind-the-scenes project stories and design articles to reflective essays containing the team's deep insights. This space shares FLAKE’s official perspectives in depth, born from the intersection of professional knowledge and daily inspiration.





CONTACT


We are always open to new project inquiries and collaboration proposals from business partners looking to create new value with FLAKE. Please send us your detailed business inquiry, and after a thorough review, our representative will contact you shortly to discuss a seamless project partnership.







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LG H&H 『IMPRINTU』 Brand Identity / Experience Design (2023)
IMPRINTU is a mini tattoo printer brand launched by LG Household & Health Care, targeting the MZ generation who freely express themselves, offering a versatile fashion and beauty item for everyday use. FLAKE focused on the target MZ generation and the characteristics of IMPRINTU to develop its identity design. Taking inspiration from the flat shape of the printer, a wide, horizontal logotype was created, with a line element beneath it representing the printer passing and printing. Furthermore, color and font guidelines, along with product and brand introduction materials, were established to ensure consistent service operation moving forward.
IMPRINTU는 LG생활건강이 선보인 미니 타투 프린터 브랜드로, 자기 표현이 자유로운 MZ세대를 대상으로 일상 속에서 다양하게 활용 가능한 패션/뷰티 아이템입니다. 플레이크는 타겟인 MZ세대와 IMRPINTU의 특성에 주목해 IMPRINTU의 아이덴티티 디자인을 진행했습니다. 납작한 형태의 프린터의 형태를 따 옆으로 와이드한 형태의 로고타입에 프린터가 지나가며 인쇄되는 장면을 로고타입 아래의 선 요소로 표현했습니다. 또한 컬러, 폰트 규정 및 제품/브랜드 소개서를 만들어 이후 일관성 있는 서비스 운용이 가능하도록 했습니다. 
Discipline — Brand Identity, Experience
Scope — Strategy, Logo, App Icon, Package, Visual, Promotion, Typeface & Usage, Key-Visual, Application, Logo Motion, App Splash, Advertising Video, Introduction Press, Guidelines
Client — LG HH
Date — 2023.05