PROJECT INDEX


A comprehensive archive documenting the diverse range of projects conducted by FLAKE through concise descriptions and curated imagery. This space allows you to intuitively browse through our extensive design history and broad creative spectrum at a glance.



SELECTED WORK


A curated showcase of FLAKE’s pivotal branding projects that explore and delve into the core essence of a brand. We have documented the detailed journey of our signature works, where strategic planning, sharp problem-solving, and high-fidelity design converge.






COMPANY


FLAKE is a creative collective that operates organically, grounded in deep mutual trust and solid expertise across various disciplines. We share the fundamental values we uphold alongside our authentic identity as a team that pursues independent thinking and high-density collaboration.





PROCESS


An overview of the systematic and logical journey through which a single idea is transformed into a tangible brand experience. Discover FLAKE’s proprietary workflow, established to uncover a brand’s essence and derive optimal results tailored to the market.



JOURNAL


A collection of wide-ranging records, from behind-the-scenes project stories and design articles to reflective essays containing the team's deep insights. This space shares FLAKE’s official perspectives in depth, born from the intersection of professional knowledge and daily inspiration.





CONTACT


We are always open to new project inquiries and collaboration proposals from business partners looking to create new value with FLAKE. Please send us your detailed business inquiry, and after a thorough review, our representative will contact you shortly to discuss a seamless project partnership.







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illit is HYBE's third girl group, a five-member multinational girl group that debuted under the affiliated label Belift Lab. Flake collaborated with the label to help eyelet with concept, direction, and took charge of the overall visual identity. The eyelet symbol was designed in the form of a wordmark symbol that combines the shapes of pixels to match the group name and the artist's concept. It is characterized by being able to create an infinite variety of shapes in multiple combinations, which symbolizes eyelet's infinite possibilities. Flake created planning, visual identities, symbols, wordmarks, key visuals, and guidelines across eyelet's brand identity, and worked on album cover artwork, package design, and promotional design.
아일릿은 하이브 세번째 걸그룹으로 산하 레이블 빌리프랩에서 데뷔한 5인조 다국적 걸그룹입니다. 플레이크는 레이블과 협업하여 아일릿의 콘셉트, 방향 설정을 돕고 비주얼 아이덴티티 전반을 맡았습니다. 아일릿 심볼은 그룹명과 아티스트의 콘셉트에 맞춰 픽셀의 형태가 결합된 워드마크형 심볼의 형태로 디자인되었습니다. 여러가지 조합으로 무한히 다양한 형태를 만들어낼 수 있다는 특징이 있고, 이는 아일릿의 무한한 가능성을 상징합니다. 플레이크는 아일릿의 브랜드 아이덴티티 전반의 기획, 비주얼 아이덴티티, 심볼, 워드마크, 키비주얼, 가이드라인을 만들고 앨범 커버 아트워크와 패키지 디자인, 프로모션 디자인을 작업했습니다.
Discipline — Brand Identity
Scope — Market Analysis, Trend Analysis, Strategy, Creative Direction, Logo, Symbol, Concept, keywords, Key-visual, Design System, Application, Guidelines
Client — HYBE
Date — 2024. 02