_{PROJECT INDEX}

A comprehensive archive documenting the diverse range of projects conducted by FLAKE through concise descriptions and curated imagery. This space allows you to intuitively browse through our extensive design history and broad creative spectrum at a glance.

_{SELECTED WORK}

A curated showcase of FLAKE’s pivotal branding projects that explore and delve into the core essence of a brand. We have documented the detailed journey of our signature works, where strategic planning, sharp problem-solving, and high-fidelity design converge.

_COMPANY

FLAKE is a creative collective that operates organically, grounded in deep mutual trust and solid expertise across various disciplines. We share the fundamental values we uphold alongside our authentic identity as a team that pursues independent thinking and high-density collaboration.

_PROCESS

An overview of the systematic and logical journey through which a single idea is transformed into a tangible brand experience. Discover FLAKE’s proprietary workflow, established to uncover a brand’s essence and derive optimal results tailored to the market.

_JOURNAL

A collection of wide-ranging records, from behind-the-scenes project stories and design articles to reflective essays containing the team's deep insights. This space shares FLAKE’s official perspectives in depth, born from the intersection of professional knowledge and daily inspiration.

_CONTACT

We are always open to new project inquiries and collaboration proposals from business partners looking to create new value with FLAKE. Please send us your detailed business inquiry, and after a thorough review, our representative will contact you shortly to discuss a seamless project partnership.

FLAKE Corp. B1 70, Yeonnam ro 3-gil, Mapo-gu Seoul Republic of Korea 03987
hello@flake.kr

Instagram
Behance
Brunch
Youtube

『Stray Kids』 Global Full-length Album 『GIANT』
Stray Kids is a eight-member multinational boy group under JYP Entertainment. FLAKE designed cover art and physical album design for Stray Kids' second full-length album in Japan called 『GIANT』 The new album is Japan's first full-length album in about a year and nine months since 『THE SOUND』. The album topped the iTunes top album chart in the U.S. and achieved the top spot with "the first Japanese album released by a K-pop artist this year." FLAKE used the composition of the members as a key-visual to express the album's theme of inner strength in general and expressed it in a grand and intense screen composition and color.

스트레이 키즈는 JYP엔터테인먼트 소속 8인조 다국적 보이그룹입니다. 플레이크는 스트레이 키즈의 일본 두 번째 정규 앨범 『GIANT』(자이언트)의 앨범 아트 디자인 및 피지컬 앨범 디자인을 진행했습니다. 이번 신보는 일본 첫 정규 앨범 『THE SOUND』(더 사운드) 이후 약 1년 9개월 만에 선보이는 음반으로 미국 아이튠즈 톱 앨범 차트 1위를 기록하며 ‘올해 K팝 아티스트가 발매한 일본 앨범 중 처음’으로 1위를 달성했습니다. 플레이크는 내면의 강인함이라는 앨범의 테마를 전반에 표현하기 위해 멤버들이 거인이 된 듯한 구도를 키-비주얼로 활용했으며 이를 웅장하고 강렬한 화면 구성과 컬러감으로 표현했습니다.

Discipline — Visual Identity
Scope — Visual Direction, Cover Artwork, Album Package, Application, Promotion
Client — JYP
Date — 2024.10