PROJECT INDEX


A comprehensive archive documenting the diverse range of projects conducted by FLAKE through concise descriptions and curated imagery. This space allows you to intuitively browse through our extensive design history and broad creative spectrum at a glance.



SELECTED WORK


A curated showcase of FLAKE’s pivotal branding projects that explore and delve into the core essence of a brand. We have documented the detailed journey of our signature works, where strategic planning, sharp problem-solving, and high-fidelity design converge.






COMPANY


FLAKE is a creative collective that operates organically, grounded in deep mutual trust and solid expertise across various disciplines. We share the fundamental values we uphold alongside our authentic identity as a team that pursues independent thinking and high-density collaboration.





PROCESS


An overview of the systematic and logical journey through which a single idea is transformed into a tangible brand experience. Discover FLAKE’s proprietary workflow, established to uncover a brand’s essence and derive optimal results tailored to the market.



JOURNAL


A collection of wide-ranging records, from behind-the-scenes project stories and design articles to reflective essays containing the team's deep insights. This space shares FLAKE’s official perspectives in depth, born from the intersection of professional knowledge and daily inspiration.





CONTACT


We are always open to new project inquiries and collaboration proposals from business partners looking to create new value with FLAKE. Please send us your detailed business inquiry, and after a thorough review, our representative will contact you shortly to discuss a seamless project partnership.







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『FiftyFifty』 Artist Brand Identity (2024)
fiftyfifty is a five-member multinational girl group under Attract, which made a renewal comeback in 2024. Flake designed fiftyfifty's artist brand identity. With the meaning of the group name, the logo type was symmetrical in shape, and the original module was rearranged to form Peptifty to express the newly born fiftyfifty. After wordmarks and symbols were determined, we created a logo motion graphic that could show the identity of the artist, and later worked on a mini-album design together to ensure consistency in the brand experience.
피프티피프티는 2024년 리뉴얼 컴백한 어트랙트 소속 5인조 다국적 걸그룹입니다. 플레이크는 피프티피프티의 아티스트 브랜드 아이덴티티를 디자인했습니다. 그룹명의 의미를 담아 로고타입의 형태가 대칭을 이루도록 했으며, 원 모듈이 재배열되며 피프티피프티를 이루는 것을 통해 새롭게 탄생한 피프티피프티의 모습을 표현했습니다. 워드마크와 심볼이 결정되고 난 이후, 아티스트의 정체성을 보여줄 수 있는 로고 모션그래픽을 만들었고,이후 브랜드 경험의 일관성을 위해 미니 앨범 디자인을 함께 진행했습니다. 
Discipline — Brand Identity
Scope — Concept, Visual Direction, Artwork, Package, Application, Promotion
Client — ATTRAKT
Date — 2024. 08