PROJECT INDEX


A comprehensive archive documenting the diverse range of projects conducted by FLAKE through concise descriptions and curated imagery. This space allows you to intuitively browse through our extensive design history and broad creative spectrum at a glance.



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A curated showcase of FLAKE’s pivotal branding projects that explore and delve into the core essence of a brand. We have documented the detailed journey of our signature works, where strategic planning, sharp problem-solving, and high-fidelity design converge.






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FLAKE is a creative collective that operates organically, grounded in deep mutual trust and solid expertise across various disciplines. We share the fundamental values we uphold alongside our authentic identity as a team that pursues independent thinking and high-density collaboration.





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LGES BMTS Brand 『B-around』 Identity
B.around is a new brand introduced by LG Energy Solution, which has launched its Battery Management Total Solution (BMTS) business in earnest. BMTS is a unique solution for LG Energy Solution that applies various functions beyond the existing BMS (Battery Management System) to solutions for the platform. Flake conducted the identity design by paying attention to B.around's expertise, scalability, and differentiation. The logo type was designed to express the technology and expertise of LG, the brand's parent company, in a firm and concise form, and a signature logo that can be used extensively by developing a symbol containing B.round's own value.
B.around는 BMTS(Battery Management Total Solution) 사업을 본격화한 LG에너지솔루션이 새롭게 선보인 신규 브랜드입니다. BMTS는 기존 BMS(배터리 관리 시스템)를 뛰어넘어 클라우드와 인공지능(AI) 등 다양한 기술이 집약적으로 결합된 개념으로 배터리의 안전 진단, 퇴화 및 수명 예측 등 소프트웨어와 하드웨어, SDV(소프트웨어 중심 차량) 플랫폼에 적용됩니다. 플레이크는 B.around의 전문성과 확장성, 차별성에 주목해 아이덴티티 디자인을 진행했습니다. 로고타입의 형태는 브랜드의 모회사인 LG의 기술과 전문성을 표현하기 위해 단단하고 간결한 형태로 디자인했고, 이에 B.around만의 가치를 담은 심볼을 개발하여 확장성 있게 사용할 수 있는 시그니처 로고를 만들었습니다. 
Discipline — Brand Identity
Scope — Visual Direction, Logo, Symbol, Concept, keywords, Key-visual. Design System, Guidelines
Client — LG Energy Solution, PRFD
Date — 2024.09