PROJECT INDEX


A comprehensive archive documenting the diverse range of projects conducted by FLAKE through concise descriptions and curated imagery. This space allows you to intuitively browse through our extensive design history and broad creative spectrum at a glance.



SELECTED WORK


A curated showcase of FLAKE’s pivotal branding projects that explore and delve into the core essence of a brand. We have documented the detailed journey of our signature works, where strategic planning, sharp problem-solving, and high-fidelity design converge.






COMPANY


FLAKE is a creative collective that operates organically, grounded in deep mutual trust and solid expertise across various disciplines. We share the fundamental values we uphold alongside our authentic identity as a team that pursues independent thinking and high-density collaboration.





PROCESS


An overview of the systematic and logical journey through which a single idea is transformed into a tangible brand experience. Discover FLAKE’s proprietary workflow, established to uncover a brand’s essence and derive optimal results tailored to the market.



JOURNAL


A collection of wide-ranging records, from behind-the-scenes project stories and design articles to reflective essays containing the team's deep insights. This space shares FLAKE’s official perspectives in depth, born from the intersection of professional knowledge and daily inspiration.





CONTACT


We are always open to new project inquiries and collaboration proposals from business partners looking to create new value with FLAKE. Please send us your detailed business inquiry, and after a thorough review, our representative will contact you shortly to discuss a seamless project partnership.







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USPEER is a seven-member girl group newly launched by WM Entertainment, marking the company’s first debut in 10 years since Oh My Girl. With the title track 〈ZOOM〉, driven by synth bass and dynamic beats in the electro hip-hop genre, the group released their debut single album 『SPEED ZONE』 in 2025. FLAKE led the brand identity design for USPEER, including the official symbol and wordmark, exclusive color and typeface, key visuals, and brand guideline system. We also oversaw the physical and digital design of 『SPEED ZONE』, visual creative direction, track logos and graphic assets.



























USPEER is a seven-member girl group newly launched by WM Entertainment, marking the company’s first debut in 10 years since Oh My Girl. With the title track 〈ZOOM〉, driven by synth bass and dynamic beats in the electro hip-hop genre, the group released their debut single album 『SPEED ZONE』 in 2025. FLAKE led the brand identity design for USPEER, including the official symbol and wordmark, exclusive color and typeface, key visuals, and brand guideline system. We also oversaw the physical and digital design of 『SPEED ZONE』, visual creative direction, track logos and graphic assets.


IMPRINTU is a mini tattoo printer brand introduced by LG Household & Health Care. It is designed as a fashion/beauty item that can be used in various ways in everyday life for Millennials and Gen Z generation who can express themselves freely. It is characterized by downloading a variety of designs through a mobile app and being able to print your own art through the 'Create' function. It can be expressed without restrictions on various surfaces such as skin or paper, and also can be used safely using vegan ink developed by LG Household & Health Care.IMPRINTU는 LG생활건강이 선보인 미니 타투 프린터 브랜드입니다. 자기 표현이 자유로운 MZ세대를 대상으로 일상 속에서 다양하게 활용 가능한 패션/뷰티 아이템으로 기획되었습니다. 모바일 앱을 통해 다양하게 준비된 도안을 다운받아 편리하게 사용 가능하고 ‘크리에이트’ 기능을 통해 세상에 단 하나 뿐인 나만의 아트까지 프린트 할 수 있는 것이 특징입니다. 피부나 종이 등 다양한 표면에 제약 없이 표현 가능하고, LG생활건강 색조연구소에서 자체 개발한 비건 잉크를 사용해 안전하게 사용할 수 있습니다.

EPILOG





USPEER is a seven-member girl group newly launched by WM Entertainment, marking the company’s first debut in 10 years since Oh My Girl. With the title track 〈ZOOM〉, driven by synth bass and dynamic beats in the electro hip-hop genre, the group released their debut single album 『SPEED ZONE』 in 2025. FLAKE led the brand identity design for USPEER, including the official symbol and wordmark, exclusive color and typeface, key visuals, and brand guideline system. We also oversaw the physical and digital design of 『SPEED ZONE』, visual creative direction, track logos and graphic assets.
다소 생소한 뷰티 테크 제품 브랜딩 프로젝트로, 트랜드에 민감한 세대를 핵심 타깃으로하지만 동시에 판매와 실 수요가 고려되아야하는 프로젝트였습니다. 글로벌 타겟, 다양한 유형과 성향, 관련 산업군에 관한 이해가 필요했으며 프로젝트 초반 다양하고 자유로운 방식의 디렉션과 아이디에이션으로 디자인 방향성을 타겟팅하는데 주력했습니다. IMPRINTU는 국내 화장품 업계 최초로 ICT 모바일 산업 분야 세계 최대 박람회인 스페인 MWC 통해 처음 선을 보였고 현재 국내는 물론 다양한 국가에서 판매가되고 있습니다.


다소 생소한 뷰티 테크 제품 브랜딩 프로젝트로, 트랜드에 민감한 세대를 핵심 타깃으로하지만 동시에 판매와 실 수요가 고려되아야하는 프로젝트였습니다. 글로벌 타겟, 다양한 유형과 성향, 관련 산업군에 관한 이해가 필요했으며 프로젝트 초반 다양하고 자유로운 방식의 디렉션과 아이디에이션으로 디자인 방향성을 타겟팅하는데 주력했습니다. IMPRINTU는 국내 화장품 업계 최초로 ICT 모바일 산업 분야 세계 최대 박람회인 스페인 MWC 통해 처음 선을 보였고 현재 국내는 물론 다양한 국가에서 판매가되고 있습니다.




USPEER is a seven-member girl group newly launched by WM Entertainment, marking the company’s first debut in 10 years since Oh My Girl. With the title track 〈ZOOM〉, driven by synth bass and dynamic beats in the electro hip-hop genre, the group released their debut single album 『SPEED ZONE』 in 2025. FLAKE led the brand identity design for USPEER, including the official symbol and wordmark, exclusive color and typeface, key visuals, and brand guideline system. We also oversaw the physical and digital design of 『SPEED ZONE』, visual creative direction, track logos and graphic assets.

다소 생소한 뷰티 테크 제품 브랜딩 프로젝트로, 트랜드에 민감한 세대를 핵심 타깃으로하지만 동시에 판매와 실 수요가 고려되아야하는 프로젝트였습니다. 글로벌 타겟, 다양한 유형과 성향, 관련 산업군에 관한 이해가 필요했으며 프로젝트 초반 다양하고 자유로운 방식의 디렉션과 아이디에이션으로 디자인 방향성을 타겟팅하는데 주력했습니다. IMPRINTU는 국내 화장품 업계 최초로 ICT 모바일 산업 분야 세계 최대 박람회인 스페인 MWC 통해 처음 선을 보였고 현재 국내는 물론 다양한 국가에서 판매가 되고 있습니다.














Brand Strategy & Identity, Logo, App Icon, Package, Visual & Promotion, Typeface & Usage, Key-Visual, Application, Logo Motion, App Splash, Advertising Video, Guidelines, Introduction Press CLIENT : LG H&H
DESIGN : FLAKE
PROJECT MEMBER : Choi Kiwoong, Ryu Sumi, Jung Hooho, Kong Yukyung, Kim Yesaem, Yu Seungmin

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