INTRODUCTION
FLAKE executes projects based on a proprietary process built through professional experience. We understand the specific nature of various industries, scales, and budgets, approaching each project with the most suitable methodology. Our goal is to design solutions that simultaneously satisty creativity, distinctiveness, and efficiency.
플레이크는 고객과 사용자에게 집중해 가장 최적화된 솔루션을 제시하는 크리에이티브 파트너입니다. 우리는 브랜드와 기업의 비즈니스 전략을 기반으로 고민하여 다양한 영역에서 제한없는 산출물을 생산합니다. 다년간 쌓아온 전문성과 경험을 바탕으로 최적의 전문가들과 유기적으로 협업하여 효과적인 시너지를 만듭니다.
WHY FLAKE
Small Movements but Big influence
작은 단위로 움직이지만 그만큼 파트너에게 큰 영향력을 줄 수 있습니다.
Mature experience and Youthful sense
성숙한 경험과 젊은 감각이 조화로운 시너지를 이루는 팀입니다.
Trend visual and Fundamental logic
트랜드한 비주얼을 만들지만 근본적이고 합리적인 논리를 더 중요하게 생각합니다.
Find the need and Refine the Solution
사용자에게 필요한 니즈를 찾고 최적화된 솔루션을 설계하는데 집중합니다.
PROCESS
Object Define Plan Create Apply System
SERVICE
CREATIVE STRATEGY
FLAKE clearly defines the fundamental reason for a brand's existence in the world.
Establish Brand Philosophy
Defining the brand's core values and its fundamental reason for being.
Define Mission & Vision
Declaring the brand's purpose and strategic direction to both members and users.
Set Core Values
Establishing the standards for decision-making and action, centered around the values the brand aims to deliver.
Targeting & Positioning
Identifying the ideal audience and determining the brand's unique position within the market.
Directing Brand Identity
Establishing the overall identity direction, including sensory elements, language, and mood.
Brand Naming Development
Proposing names that reflect the brand's philosophy and strategic positioning.
Slogan, Tagline & Essence Development
Crafting messages that summarize the brand's core values in a single, impactful statement.
Tone & Manner Guide
Setting the consistent communication and creative style for the brand.
VISUAL IDENTITY
We translate brand strategies into compelling visual languages and diverse creative outputs.
Logo & Symbol Design
We design the core visual elements that embody and symbolize your brand.
Color System Development
We establish a strategic color palette that effectively communicates your brand’s identity and values.
Typography & Font System
We select and define font styles that deliver a consistent and unified brand impression.
Graphic Motifs & Patterns
We create expanding visual assets—such as patterns, pictograms, and icons—to enrich the brand’s visual language.
Key Visual System
We develop a comprehensive management framework for the brand’s core visual language.
Brand Guidelines & Manuals
We document clear standards and rules to ensure anyone can apply and express the brand correctly.
Integrated Brand Management
We build a management structure to maintain a consistent tone, voice, and emotional connection across all touchpoints.
EXPERIENCE DESIGN
We design experiences that allow brands to come alive across diverse touchpoints.
Applications Design
We create tangible brand assets, such as posters and merchandise, that directly engage with your audience.
Motion Graphics
We propose dynamic, moving elements that enrich and elevate the overall brand experience.
Brand Kits & Packaging Production
We produce customized packaging and kits for brand launches, official releases, internal communications, and rebranding initiatives.
Social Media Content Design
We craft visual and video content tailored to the brand's unique sensibility for various social media platforms.
Brand Profiles & Pitch Decks
We plan and design high-impact presentation materials tailored for investors, partners, and the public.
On/Offline Campaign
We develop integrated creative assets for brand promotions, marketing campaigns, corporate events, and festivals.
Spatial Direction & Signage Systems
We provide spatial concept direction and develop intuitive signage systems for physical, offline environments.
RESERCH & CONSULTING
FLAKE examines the history of companies and brands to propose their next strategic steps.
Benchmarking & Market Research
We analyze competitor brands and market trends to derive actionable insights.
Brand Diagnosis & Consulting
We evaluate the current state of your brand and identify key areas for improvement.
New Brand Development
We define the foundational strategy and direction when building a new brand from scratch.
Rebranding Strategy
We design a new direction and transition process for brands that require revitalization and realignment.
Brand Growth Roadmap
We propose long-term growth strategies and actionable roadmaps for sustained brand success.
Executive & Employee Training
We provide customized training to align and internalize the brand strategy and identity across the entire organization.
Internal Brand Workshops
We facilitate interactive branding workshops tailored for in-house teams and employees.