Dano is a total platform that carries out the best conditions for improving habits and creating a healthy lifestyle. Through the online mobile platform, a personal training service Dano Fit Coach, Dano Shop, and Dano Magazine is operated, for healthy eating habits. From April to December 2021, we worked closely with Team Dano to analyze Dano’s services, brands, and marketing and renewed the identity by reorganizing the brand mission, vision, and values. Based on the derived keywords and creative system, we improved general brand operation by establishing Dano’s logo, visual assets, colors, icons, and pictograms for consistent service management.
Brand strategy
Creative direction
Current situation
Brand essence & Value
Brand Consulting
Concept & Design keywords
Key visual design
Design System
Application design
Brand guidelines
CLIENT : DANO