VAOMENT is a kitchenware brand newly launched by CJ OnStyle. The name VAOMENT was taken from the combination of ‘Valuable object’ and ‘Moment’, meaning to create your precious moments in the kitchen through valuable and practical kitchenware suggested by VAOMENT.
VAOMENT is a kitchenware brand newly launched by CJ OnStyle. The name VAOMENT was taken from the combination of ‘Valuable object’ and ‘Moment’, meaning to create your precious moments in the kitchen through valuable and practical kitchenware suggested by VAOMENT.
Curve symbolizes the flow, reflecting the brand philosophy of enjoying the process of making, preparing, and experiencing. The lines in the symbol indicate the mountains, fields, and the sea, which are representing nature ingredients.
The VAOMEMT logo was carried out by being faithful to the basic concept of ‘focusing on the essence of the food.’ We excluded decorations and widened the width of the letters to give a crude, indifferent feeling while paying attention to legibility.
Curve symbolizes the flow, reflecting the brand philosophy of enjoying the process of making, preparing, and experiencing. The lines in the symbol indicate the mountains, fields, and the sea, which are representing nature ingredients.
The VAOMEMT logo was carried out by being faithful to the basic concept of ‘focusing on the essence of the food.’ We excluded decorations and widened the width of the letters to give a crude, indifferent feeling while paying attention to legibility.
바오먼트의 심볼은 음식 결과 보다 음식을 만들고 준비하는 과정과 경험을 즐긴다는 브랜드 철학을 반영해 흐름을 상징하는 곡선을 사용했습니다. 심볼에 사용된 선은 산과 들, 바다 등 자연, 음식 재료를 상징합니다.
바오먼트 로고타입은 ‘음식 본질에 집중한다'는 개념을 살린 기본에 충실한 디자인입니다. 장식을 최대한 배제하고 글자 너비를 넓혀 무심한듯 투박한 느낌을 주었지만, 자연스럽게 읽힐 수 있도록 가독성에 신경을 썼습니다.
바오먼트 로고타입은 ‘음식 본질에 집중한다'는 개념을 살린 기본에 충실한 디자인입니다. 장식을 최대한 배제하고 글자 너비를 넓혀 무심한듯 투박한 느낌을 주었지만, 자연스럽게 읽힐 수 있도록 가독성에 신경을 썼습니다.
WHAT WE DID
Market trend analysis
Logotype trend analysis
Current situation
Brand essence & Value
Concept & Design keywords
Logo-type design
Symbol design
Color Scheme & Usage
Typeface & Usage
Key visual design
Application design
Brand guidelines
Logotype trend analysis
Current situation
Brand essence & Value
Concept & Design keywords
Logo-type design
Symbol design
Color Scheme & Usage
Typeface & Usage
Key visual design
Application design
Brand guidelines
CLIENT : CJ ENM