IMPRINTU is a mini tattoo printer brand introduced by LG Household & Health Care. It is a fashion / beauty item that can be used in various ways in daily life, targeting the MZ generation who are free to express themselves. You can express without restrictions on various surfaces such as skin or paper, and you can print not only a variety of designs but also your own one-of-a-kind art. FLAKE focused on the characteristics of the target MZ generation and IMRPINTU and designed IMPRINTU's identity. The logotype is wide and sideways, following the shape of a flat printer, and the scene of the printer passing by and printing is expressed as a line element under the logotype. We also created color and font regulations and product/brand introductions to ensure consistent service operation.
IMPRINTU is a mini tattoo printer brand introduced by LG Household & Health Care. It is a fashion / beauty item that can be used in various ways in daily life, targeting the MZ generation who are free to express themselves. You can express without restrictions on various surfaces such as skin or paper, and you can print not only a variety of designs but also your own one-of-a-kind art.
FLAKE focused on the characteristics of the target MZ generation and IMRPINTU and designed IMPRINTU's identity. The logotype is wide and sideways, following the shape of a flat printer, and the scene of the printer passing by and printing is expressed as a line element under the logotype. We also created color and font regulations and product/brand introductions to ensure consistent service operation.
BRAND DEFINITION
IMPRINTU는 MZ 세대의 자기 표현 니즈를 충족시켜 줄 새로운 패션, 뷰티 디바이스로 일상 속에서 쉽고 빠르고 다양하게 연출할 수 있는 아이템으로 시장에 포지셔닝하는 것을 목표로 가지고있습니다.
IMPRINTU는 MZ 세대의 자기 표현 니즈를 충족시켜 줄 새로운 패션, 뷰티 디바이스로 일상 속에서 쉽고 빠르고 다양하게 연출할 수 있는 아이템으로 시장에 포지셔닝하는 것을 목표로 가지고있습니다.
BRAND DEFINITION
IMPRINTU aims to position itself in the market as an item that can be easily, quickly and diversely produced in everyday life with new fashion and beauty devices that will meet the self-expression needs of the MZ.
IMPRINTU aims to position itself in the market as an item that can be easily, quickly and diversely produced in everyday life with new fashion and beauty devices that will meet the self-expression needs of the MZ.
BRAND IDENTITY
IMPRINTU 브랜드는 다소 생소한 뷰티 테크 제품 카테고리에 디양한 트랜드와 취향을 갖고있는 타겟 감성과 비건 타투, 비건 코스메틱 트랜드를 매칭해 차별성을 만들려고했습니다.
IMPRINTU 브랜드는 다소 생소한 뷰티 테크 제품 카테고리에 디양한 트랜드와 취향을 갖고있는 타겟 감성과 비건 타투, 비건 코스메틱 트랜드를 매칭해 차별성을 만들려고했습니다.
BRAND DEFINITION
IMPRINTU aims to position itself in the market as an item that can be easily, quickly and diversely produced in everyday life with new fashion and beauty devices that will meet the self-expression needs of the MZ.
IMPRINTU aims to position itself in the market as an item that can be easily, quickly and diversely produced in everyday life with new fashion and beauty devices that will meet the self-expression needs of the MZ.
