PLANT SOCIETY 1 <FLORIDA PROJECT!> with KUHO
Our plant content brand ‘Plant Society 1’ worked collaboratively with Samsung C&T’s contemporary fashion brand KUHO. The exhibition was to reflect the growing interest in companion plants that provide ease during the COVID pandemic, and to carry out summer vacation season expressions for customers.
Following the mood of Florida, USA, we presented diverse plants with summer pale colors such as blue, mint, and pink along with other products. We then created an identity for space and products, motivated from KUHO Hannam’s representative form of stairs, and from the leaves and stems of Plant Society 1’s signature houseplant ‘Florida Beauty.'
Following the mood of Florida, USA, we presented diverse plants with summer pale colors such as blue, mint, and pink along with other products. We then created an identity for space and products, motivated from KUHO Hannam’s representative form of stairs, and from the leaves and stems of Plant Society 1’s signature houseplant ‘Florida Beauty.'
미국 플로리다의 무드를 살리는 다양한 식물과 블루, 민트, 핑크 등 여름에 어울리는 파스텔 톤 컬러의 식물을 선정해 제품과 함께 선보였고, 구호 한남의 아이덴티티인 ‘계단’ 형태와 플랜트 소사이어티 1의 대표 관엽 식물 ‘플로리다 뷰티’ 잎과 줄기를 모티브로 아이덴티티를 만들어 공간과 제품에 활용했다.
Exhibition progress
Exhibition installation
Title logotype
Key visual Design
Official poster
3D motion graphic
Merchandise design
CLIENT : SAMSUNG C&T