Retail Media Platform
PRIZM Brand Identity Design (2022)
In partnership with the RXC design team, we came up with the name ‘PRIZM’ a new concept live commerce media platform. Then we crafted the initial service strategy, logo, brand identity, key visuals, brand guidelines, and user experience for the industry.
Logotype trend analysis
Current situation
Brand naming
Brand essence & Value
Concept & Design keywords
Logo-type design
Symbol design
Color Scheme & Usage
Typeface & Usage
Key visual design
Application design
Brand guidelines
